"I'll try and explain how this felt. Imagine being a twelve year old boy Richard. Now imagine it's Christmas morning and you're sat their with your final present to open. It's a big one, and you know what it is. It's that Goodmans stereo you picked out the catalogue and wrote to Santa about. Only you open the present and it's not in there. It's your hamster Richard. It's your hamster in the box and it's not breathing. That's how I felt when I peeled back the foil and saw this."